Coffee shop is a comfortable place to relax after one day’s work and chat with friends. Since the 15th century, coffee shop has served as a social gathering place in Middle Eastern countries where men assemble to drink coffee or tea, listen to music, read books, play chess and backgammon. Now, millions of people drink coffee every day in the whole world which give people more chance to be succeed in the coffee shop business. I believe there are some essentials to take before starting your successful coffee shop project.
Doing research is the first step before running a coffee shop. Although books and websites specifically on coffee shops are good resources for reference, going to several other coffee shops, having a cup of coffee and soaking in the experience will bring you more workable information. Do research will help you to learn people’s consumption habits, taste, your competitors’ advantages in the service and products–what menu items they sell, what kind of equipment they carry and most important, you will know where is the best place for your coffee shop. A better location will bring you more customers. Think about the amount of foot traffic you are going to be able to get at a certain location. This may be perfect for your coffee shop as it means people can come in during their breaks and lunches from work. This is an excellent strategy that will allow you to get people into your coffee shop all day long instead of just during the morning rush hours.
Make sure the theme and name of your coffee shop. This is mostly depend on your customers and environment around your coffee shop. The name should reflect the theme of your shop. All printed materials, advertising and décor should incorporate this theme. Spend time researching. Are there other businesses (not just coffee shops) that use a similar theme? If so, please make a change, because the uniqueness is important. You might think a coffee shop based on The Munsters television show is a sure winner, but your customers might view it as a one-time visit oddity, so the theme and name you choose should be localized
Make a management plan. Identify management and potential employees. Where will you look to hire? How much will you pay? If you are hiring outside your family, be informed about what the labor law requires for salary and benefits. Who will keep the books for your business? Will you hire someone to keep records? If so, identify the firm and the price for the services. Where will you bank? Check out what services the local banks offer to small businesses. Open a business account, which may require proof of a local or state license and complete the requirements for using the store name.
It is possible to be very successful with your efforts to operate a coffee shop. Doing so means you are willing to take a look at all of the various aspects of the business. You need to be willing to move forward as the needs of consumers change.